Creating a Great Ecommerce Site

You spend ages developing your ecommerce site, painstakingly adding all the products and then you find that foot fall is low and bounce rate is high. But how do you create a great ecommerce site?

Unfortunately a slow, clunky or badly designed website can scare potential customers away. It is really important that you get the design right from the onset.

This article looks at some of the common ecommerce pitfalls and how to avoid them.

A Poorly Designed Site

Your customer wants to get where there need to be straight away. They don’t want to have to trawl through complicated menus and searches to get there.

If your site looks great it can draw customers in, and these days there really isn’t an excuse.

Magento can create fantastic looking sites. In addition, with our Weebly Web Builder, you can a create simple, great looking shop front with a few clicks.

WordPress with Woocommerce is also another comprehensive option and whilst it can have a steep learning curve, it is great for that long term shop. You can even combine it with our FREE Divi Website builder, to create something spectacular!

Bad Product Layout

Presentation is everything when it comes to showcasing your products. A bad layout or lack of description can really have a knock on effect in terms of sales. If a user has to search online to find out more about a product, the chances are they will buy from that store instead!  Be careful with your presentation

Basically you need, a great title, clear photograph or range of photographs, obvious pricing and a detailed description.

A Nightmare Checkout

We have all been to an online shop where the checkout is confusing and difficult to use. I have been turned away by shop shops because I just don’t trust the checkout screen with my credit card details.

Before you even start you need to make sure that your site has a good SSL certificate so payment details are encrypted – that should go without saying.

Make sure you offer a good range of payment methods too. Paypal, and a Credit Card Merchant for starters!

Always fun a test on your checkout system too, so you know what the customer will experience!

Your Site Can’t Be Found

One of the biggest reasons for a small foot fall on a site is that it can’t be found. In that huge online world. You really do need to consider your site’s SEO and to purchase some marketing to get you started.

We have a great tool you can purchase that constantly assess your site and report back to you where improvements need to be made. This is called SEO Tools from Marketgoo.

Cross Platform Compatibility

You will probably build your site and test it out in your favourite web browser. But what works for Google Chrome, may not be the same for Microsoft Edge and Mac Safari.

And what about mobile devices and tablets? A whopping 80% of your visitors could be from these!

You should aim to test your site and a range of modern browsers to check compatibility. Browserling is free and does a great job.

In Summary

Creating the perfect ecommerce site need not be difficult. All the tools are available to you. The key to creating a successful site is doing your research and making sure that you visit plenty of similar sites to get an idea of what will work best for you.

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