The Importance of a Good Domain Name

It is difficult to highlight the importance of a good domain name for your business. In many cases these days the name you choose for your website IS your business. It could be how you are referred to by your customers. Think of “Compare the Meerkat.com”. Having a great domain name will protect the brand that you have been working hard to create and should make you look like a professional outfit. A premium name will also help generate traffic and improve those sought after search engine rankings.

It’s Getting more Difficult

Since the internet has become an essential tool virtually every generic name has been has been registered. In many cases to get your first, second or even third choice of website you will have to find out if the name is available to buy. If it is you could end up paying many thousands of pound for it. If you are one of the big boys and have plenty of cash to spare this can be a great way to get pre-prepared domain name, that is already established. This can be an advantage in itself as it will already be receiving traffic.

What About Startups or New Companies

A startup company may not have the resources to spend this kind of money on a domain name. In this case you will have to get creative and start your business planning getting the domain name BEFORE you decide on a company name. You will have to get creative to find that perfect name.

New TLD’s

A TLD (or top level domain name), is the bit at the end of the web address – the .com, .co.uk, .eu etc. To help you a long there are now hundreds of new one of these available. We have all the latest and new names are coming along all the time. You can see our latest list and current prices here. These new TLD’s give you . the opportunity to be more creative with your web address. For example, if you have a company called Billy Blogs Lawyers ltd, you could choose the new TLD .lawyer, giving you the address BillyBloggs.lawyer.

How Can We Help

We have a range of tools listed at the bottom of this blog that are designed to help you find your perfect domain name. We also offer real time pricing, so you never pay more for your domain name than you should. All of our prices are very competitive. We offer many domain names FREE for a year, if purchased in conjunction with a hosting package. After that our prices are either the same your slightly less than some of the larger internet companies out there.

Not only that you will get our PERSONAL support to help you set everything up – certainly no faceless representative in a large call center!

In Summary

A good domain name will protect your brand and increase your search engine ranking. It pays to take time in deciding your web address. Test it out on friends, family members, colleagues and potential customers. Who knows, that name you choose may become the next Amazon.com!

About Us

Hipposerve is a UK based company offering Web hosting, domain names, specialist email services and a range of other features to help you make your online statement. We offer outstanding customer support that always works on a personal level. You will always be treated as an individual – not just another customer. We also have a range of tools to help get you started:

Hipposerve Domain Tools

1. Domain Price List – updated daily
2. Domain Promotions – updated daily
3. Domain Suggestion Tool – (this is currently only compatible with a few tlds, but can be used to find good names for the others)
4. Domain Registration – (this allows you to filter down the tld’s into different categories to make it easier to find them)

Ordering a hosting package is a fully automated process which can be completed from our website. If however you wish to discuss package options with us, or any other hosting related query;  just drop us a line at our support desk.

You can also phone us on 0330 043 1502.

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